“People know more about their iPhone than they do their own health,” points out Travis Bogard, Jawbone’s VP of product development. “So how do we make them consumers of their own wellness?” Today Jawbone is finally unwrapping their attempt to solve the problem: The UP, a $100 wristband, smartphone app, and web app trio that work together to monitor your exercise habits, sleep cycles, and eating decisions.
When I was a consultant at Gartner living in Silicon Valley I had the opportunity to go to Steve’s introduction of the original iMac. Apple was dying and the invite wasn’t too hard to come by. I didn’t know it at the time, but I witnessed the rebirth of Apple firsthand and the power of design, technology and experience that would touch lives for generations to come.
R.I.P. - Steve, you will be missed. The lives you’ve touched will live on.